Saturday, April 02, 2005

April 02 2005. Business Stewardship. Pharmaceutical and aviation industry bench marking for environmental ethics/complexity

April 02 2005

1. Active ingredients and aircraft models are centers of learning. Companies protect their invaluable assets with ever-widening circles of knowledge. A pharmaceutical company has the best doctors and a company that makes aircraft, the best pilots. They act as keepers of public conscience within rooms in which decisions are made and protect the interests of all stake holders.

2. Side-effects are at least as important as the potential business from product features and its main applications. Pharmaceutical promotion is incomplete without warnings and aircraft companies go to great lengths to protect all categories of customers.

3. Interactions are your business. A pharmaceutical company studies what happens when its active ingredient is used with any other that may have conceivable chance of combined application. Aircraft makers take a degree of responsibility in areas vastly separated from its direct field-runway length, ambient noise and long confinement in enclosed spaces.

4. Use instructions are clear and comprehensive. There are wide margins for error. Communication is tailored to the professional competence of the audience. No effects levels are stated. Back up is built in. All foreseeable contingencies are planned in detail.

5. Manufacturers are on 24*7 alert to respond to a related emergency, wherever on earth, or in space it may be.

6. Service providers are trained and must pass certification periodically, and product access is restricted

7. Adverse events and near-misses are audited in detail and preventive action chased with vigor to reduce chance of recurrence.

8. The weakest link is used to measure product resilience and product stewardship performance.

9. All stake holders including opponents are engaged in continuous and earnest dialogue. Issues are addressed through filters of fact and correction is rapid and real.

Both industry sectors make money and contain some of the best examples of human ingenuity.

Excellence in environmental philosophy/complexity pays!

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