Business Stewardship: Developing Key Human Resources for Brand and Image Care

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My company is performance driven and not paternalistic.

My people have clear and specific goals on what they must contribute to care of our brands and our fair name.

We are prepared to meet a number of eventualities and disasters and spread the culture of Hazard Analysis and Risk Management down to the engine room of our ship.

We are in tune with environment signals and weigh opposing views objectively.

Our system of rewards reflects our priority for Corporate Environment and Social Responsibility.