Pessimism utility

Tsunamis occur once in a lifetime, and thankfully, never for most.

A shut down for a major part of a revenue season is most unlikely.

There are no storms on the business horizon and all is calm.

Your diary is full and you have no time for this.

Is there a point to all this?

Well, I hope not, but we cannot be sure. It pays to err on the side of caution, for things you least expect can hit you in the face, even later today.

There must be many serious risks for which you are well covered, but could there be others lurking in less frequented corridors, waiting to strike?

Could there be some grains of truth in the publicity-seeking claims of your opponents?

Do you have a trained team to help your business recover from events with potential for severe harm to your business?

Can your Group Image be sullied by a development involving one of your brands?

Post your thoughts here-you do not have to identify yourself, or email in confidence to drsbanerji@gmail.com

You could be grateful for the outcome, though I hope you find it a waste of time!