There is shocking news in my email today!

Rick, an Ecologist at a US University, has found that one the world’s leading pesticides can harm the amphibian populations in the areas where it is used.

Tony from the company that developed the active ingredient says that the dose Rick used was 7 times more than the label recommendation.

1. Is Rick guilty of product abuse?

2. Could Tony’s employers keep track to check abuse of their most precious asset?

3. Tony and the journal from which I picked up the story are on the opposite side of the Atlantic from Rick. Could your media relations match this for response?

Now I know why Product Stewards are so nosy with we Marketing guys!