Business Stewardship: Quality Branding

A real-life, stranger-than-fiction news report with a photograph, in a leading Indian newspaper today, speaks volumes about today's nit-picking consumers.

The country's largest consumer goods company, with operations around the world, designs and exhibits a billboard for its ice-cream, with a lady licking the creamy stuff, lying on her back, legs wide apart. A man, poor fellow, has stumbled in disheveled form between her legs.

All the company wanted was to connect consumers with a 'modern, youthful and vibrant brand'.

The sods objected and the company removed the man from the advertisement. We are left with the woman alone in ecstasy, Popsicle handy near open mouth.

Please protect your Product Management from such vigilante attack!

p.s email drsbanerji@gmail.com for a copy of the media report with a photograph of 'before' and 'after'.